With so many different aspects of email analytics to consider, it can be tough to know which numbers really matter. Whether you’re running a business or you’re self employed, time is money and you want to make sure that your email outreach is not wasted with poor optimization. These principal also applies to any organization or venture. With email being around for twice over as long as the social media platforms we use today, it’s proven to be a staple tool of communication and marketing via the internet, and will be for the foreseeable future. To help make things simpler, we’ve gathered 10 metrics every email marketer needs to track.

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