The internet is a go-to place for event advertising but there is still considerable room for promoting events and occasions through leaflets and flyers. Leaflets and flyers are the traditional methods for advertising events, and their popularity has remained strong even through the rising use of the internet for marketing.

Flyers are quick to produce and you can get them directly into the hands of the people you want to attend your event. Take a look at these key principles you can focus on when you are designing flyers for printing.

1. Think About Size

The first thing to think about when you are designing leaflets for printing is the size. The right size of flyer or leaflet is crucial in practical terms for allowing you to fit all the event information onto the flyer while still making it cheap to print and easy to handle. The most popular sizes for flyers are A5, with A4 the second-most popular option, although this is usually most commonly used for posters. An A5 flyer is small enough to be carried and it is big enough to fit the crucial information about the event. If you are designing bigger inserts then you can use A3. This size fits into the centre of a newspaper or is a good size for a takeaway menu, folded.

2. Know What Information You Need

Your content depends on your event but you must answer the following questions, what, where, and when? These are the most important points that anyone needs to be able to attend your event. Next, think if there are any unique features about the event that you need to promote, such as a special guest, a prize-winning chance, or something unusual. But remember that less is more when it comes to event flyers. Don’t confuse the reader with too much information.

3. Consider Colour Carefully

Choose your colour combination based on the type and style of your event, your audience, and what emotions you want to evoke in the people that see your flyer. The choice of colour will require some time. Making sure that your colours are effective is one of the best ways to ensure that your flyer will be noticed and read.

4. Practice and Generate a Mock-Up

There are a variety of templates available for event flyers so you don’t have to create the entire thing from scratch. But do make sure that you design a mock-up before you start the printing process. This helps you see what the leaflet will look like in real life, and allow you to proof-read and make any adjustments that will help your leaflet look more appealing.

Image: Image courtesy of Graphics Mouse/

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