The worldwide phenomenon that has spread like a virus throughout the world, social media.  Social media is the backbone of day to day interactions in today’s society. We look at people’s meals, we witness first hand their holidays and hear a whole lot of opinions. Whatever the social media of choice it is the easiest and most popular way of sharing information. Every successful business in the world has adapted to this and run their own accounts with millions of posts every single minute. It really is the easiest way to elevate your business and take it to the next level. Below I have included some tips on how to manage your business social media account, use these tips and you will be a social media marketing expert in no time.

Improving Your Page

The best way to start managing your account efficiently is by improving and maintaining the high quality of your homepage. No matter how your potential customers reach you it will be pointless if your page looks average. You need to make it stand out and look professional. Make sure you always use high quality images that adapt well to any device a customer may be using, this will give your account a professional image and draw attention.  Always try to be creative when it comes to videos you use for promotion, the better the video the more chance of it going viral. Use links to your sites and create a great bio to impress.  It sounds simple but it really does make a difference.


Your account will be worthless if nobody sees it, shares are great between your friends and family but that is within closed circles. A great way to expand is by seeking out potential customers, the best way to do this is by using hashtags and keywords to your advantage.  Search keywords or hashtags that relate to your business or product and promote yourself there. This is a great way for potential customers to get easy access to your business. This can work both ways too, so make sure when you are posting that you include keywords or hashtags that potential customers will be looking for.

Client Interaction

Interacting with your clients or potential clients is extremely important when it comes to managing your social media account. Without responding or answering client queries you will start to lose custom quickly.  This may seem tedious or time consuming but there are ways of helping with that. A great way of helping is by creating templates that can be used for a wide range of customer queries and it will save you a lot of time.  Make sure however you still have that day to day interaction and make the client feel like a person and not a number.

Maintain the Work

You can create an amazing account, have the greatest videos and promote to clients brilliantly but it means nothing if you don’t maintain it. Social media moves and changes so quickly so you need to keep on your toes. Set time in your schedule to do this every day so you don’ fall behind on the trend. If you maintain the work through social media I guarantee you will reap the benefits and your business will reflect that.

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